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Meet the Team Who Bring You
New Zealand’s Finest Roses

“Flower growing has been a family tradition for 74 years. As a young boy I was always in our Massey nursery assisting my parents. I thought it was a real treat to get up at 3AM and attend the flower market with my dad! I bought the business from my father in 1987. I firmly believe that quality flower products are grown in New Zealand and our roses are amongst some of the finest in the world. It is this conviction that compels me to serve of the New Zealand Flower Growers Association’s executive.”  

Theo Van Lier, Managing Director


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“The Van Lier's customer service team is great. They are friendly, helpful, dependable & reliable. We confidently and proudly use Van Lier Roses every day and receive great feedback from our clientele on the excellent quality and longevity of the roses year after year.”




“Our customers depend on us to supply them with only the very best blooms for their special events and Van Lier always deliver. They consistently supply us with flowers of the highest quality and freshness. We are very happy with their service and have no hesitation recommending their products.”


Deb and Pip

“In our 20 plus years of wholesaling flowers throughout NZ we have learnt that flower quality is extremely important. The quality of Van Lier's customer service gives us the full confidence to place large to small orders every week of the year from there extensive range of  beautiful roses and various other flower varieties.”


Dave and Cushla


“We have been using Van Lier's consistently for all our roses over the past few years, we love all their product and would highly recommend them to anyone. Van Lier's is the only roses we use for Valentines Day and weddings as they never disappoint.”



“We have used Van Lier consistently over the years and have always been provided with top level customer service, top class product and an easy payment system. All in all an excellent brand with excellent product who I would recommend highly.”


Havelock North & Napier


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Plant Propagation

About Van Lier Nurseries
Van Lier Nurseries is a family-owned commercial cut flower growing business since 1967. We grow the largest range of premium quality rose varieties and sell directly to florists, flower wholesalers and related businesses nationwide. With over 50 years experience in the industry, we offer New Zealand’s most comprehensive knowledge base on cut flower propagation and have been supplying many of the country's commercial cut flower growers.  
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